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Business Corporate Identity Design
Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”
~Kate Kaplan
The rule of corporate brand identity starts with consistency. The brand gets strength when its identity is pushed through every single piece of collaterals. A brand identity begins with logo and color palette and through corporate identity design, it is presented to its through several secondary channels which includes envelopes, folders, notebooks, pens, T-shirts, car graphics, banners, pouches, bags, stickers, etc.
In a competitive marketplace, corporate identity design increasesthe visibility of your brand. It gives you a channel which can be refreshed as per trends and campaigns. The brand can evolve itself when it sees a shift in mission, a change in audience or a new competition joining the race. In short, great corporate identity sparks desire and the brand is being perceived as an established entity. This sign of continuous presence and perceived stability and longevity draws customers and ensure loyalty.
