Fitness & Wellness Branding

“Self-care” is among the most searched terms in Google. There is strong hunger for authentic information among consumers. People wants to know what is good for them, set of activities for good health, food that improves immunity, etc. They know that wellness is a journey, and they need an authentic information partner.

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Branding of a health & wellness portal requires elements that can create instant click with your customers. It should give the impression that it has got answers to queries related to the domain it has an authority. It should display leadership, authenticity, and honesty.Visual elements of the brand should clearly convey the points discussed above along which who you are, what you stand for, and what you deliver. As this industry gives personalized solutions, yellow, orange, blue and green are some of the best colors and for typography, one should go for simple, easy-to-read, and clear fonts.