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E-Commerce Branding
A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
~ Seth Godin
In 2021 work from home (WFH) has been accepted as the most efficient business operating model for many industries. However, there are other supporting industries which have made this WFH model a new normal and eCommerce is one of them. 24/7 round the clock support from eCommerce players helped the world economy to continue functioning when majority of the world was under lockdown.
eCommerce brands of today are more than logos, colors, taglines and inventory lists. It is now a supplier & delivery partner to businesses, launching pad of start-ups, and grocery partner for families. Some are almost an authority on design and fashion trends. An eCommerce brand of today is a personality which is the outcome of the impressions left on people they have interacted with.
Expectations are higher and so the ecommerce brand visual design should also speak about the vision and values of the company. The design should demonstrate trust, leadership, humor, and partnership.
